zerohueSelected concept
Aurel
A fragrance identity concept with cobalt glass, warm stone, and quietly confident art direction.
The idea
Aurel explores how a fragrance identity can feel luxurious without relying on ornament. The concept pairs a cobalt glass vessel with warm stone and generous space.
Visual direction
Directional light, tactile surfaces, and a restrained palette let the product shape carry the story. The same language could extend from packaging to a digital campaign.
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